25 09, 2025

Too Busy for AI? That’s Exactly When You Need It

2025-10-12T15:16:14-07:00

Short on time today? That makes at least two of us. That’s exactly where AI can help out. Workloads aren’t going to get lighter. An 8th day of the week is unlikely to appear on our calendars. For a long time, I thought AI would simply take too ...

Too Busy for AI? That’s Exactly When You Need It2025-10-12T15:16:14-07:00
10 09, 2025

Becoming a Small Fish in a Big Pond

2025-09-14T09:49:29-07:00

This week Google dropped a major hint that Google AI Mode (https://google.com/ai) will become the default for search within a few months. So what? You may think. For years, businesses have built credibility and authority by ranking...

Becoming a Small Fish in a Big Pond2025-09-14T09:49:29-07:00
30 07, 2025

The Great Google Gamble

2025-07-30T15:49:55-07:00

We all know that Google earns the bulk of its revenue from advertising. The old model (organic or paid results) involved searchers entering just a few keywords into the search bar and hitting Submit. They expected to see a list of sites that matched their search in the 10 results that were returned.

The Great Google Gamble2025-07-30T15:49:55-07:00
20 02, 2025

Speed – Adapt fast, thrive long

2025-03-10T16:07:46-07:00

Adapt Fast, Thrive Long - The early bird gets the worm! Or, in this case, the hawk gets the grasshopper (at least that’s what it looks like to me in the above photo). Speed is this species’ preferred tool for success (as it is also for cheetah, peregrine falcons, and others in the animal kingdom). Speed is king!

Speed – Adapt fast, thrive long2025-03-10T16:07:46-07:00
9 01, 2025

Repetition – Marketing’s Secret Weapon

2025-02-20T18:36:40-08:00

Repetition, as an element of business, seeps into every corner, nook and cranny: First, there’s repetition of your core message. This ensures your business comes to mind right away when someone has a need for your services.

Repetition – Marketing’s Secret Weapon2025-02-20T18:36:40-08:00
14 11, 2024

Chamber Chat with Cornucopia Creations

2026-04-08T11:17:25-07:00

On-Air with Executive Director Mark Bodenhamer - Marketing tip: Join the local business community! Cutting to the chase, click the play button below to zip through my 15-minute interview on “Chamber Chat” with the Sonoma Valley Chamber of Commerce’s executive director. Like all good businessmen, Mark cuts to the chase in this fast-paced Q&A.

Chamber Chat with Cornucopia Creations2026-04-08T11:17:25-07:00
1 10, 2023

Use the SWOT Analysis

2025-02-06T14:12:15-08:00

What’s a SWOT Analysis? Not to be confused with the verb “to swat” (an action I was increasingly using in late summer as the flies invaded my house), the SWOT analysis came to mind while eradicating my kitchen of the annoying flying creatures. Why? (They do sound similar…) We need fast, efficient tools for making good decisions. SWOT analysis quickly provides great perspective, from multiple angles.

Use the SWOT Analysis2025-02-06T14:12:15-08:00
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