14 03, 2016

Waiting for Facebook* Results?

2016-12-11T16:09:17-07:00March 14, 2016|Advertising, Branding, Digital Marketing, Facebook, Marketing, Online Marketing, Social Media|

As a child, do you remember bugging your mom, “When’s supper gonna be ready?” Or, “Are we there yet?” Or waiting for the train to arrive (with your dad in it coming home from work)?

It seemed to take for-e-ver to arrive, didn’t it?

That’s what everyone wants to know about social media marketing: When will the customers come banging on my door in droves?

First, remember how your mom said, “A watched kettle never boils”? Or, “If […]

23 02, 2016

What Does It Take for Successful Facebook Marketing?

2016-12-11T16:09:17-07:00February 23, 2016|Business Success, Digital Marketing, Facebook, Good Business Practices, Marketing, Online Marketing, Social Media|

A recent report on Marketing Profs provided interesting statistics to see how businesses stacked up against one another on this topic. A key finding by research  firm TrackMaven in the report, was the overall decline in consumer engagement. That wasn’t particularly surprising. But what got my attention was the sheer volume (or lack thereof) of work involved. And I’ve been pondering the results ever since to see how it compares with my own clients’ results. […]

20 12, 2015

Facebook Wants You to Talk to Your Fans and Customers!

2016-12-11T16:09:18-07:00December 20, 2015|Digital Marketing, Facebook, Marketing, Online Marketing|

Facebook recently introduced yet another upgrade to their services in an effort to further entice business page owners to improve their interactions with fans and customers. This is but one in a string of changes (seemingly for the good!) that has been rolled out since summer. Many are introduced without fanfare, leaving users to speculate their purpose and benefits.

This latest change came in mighty handy for me recently as I went to reply to a […]

4 04, 2013

Lean In to Get It Done

2018-01-17T15:31:08-07:00April 4, 2013|Business Success, Facebook, Marketing, Online Marketing, Opportunity, Social Media, Twitter|

For nigh onto a month I’ve been meaning to write a post on women in business. Seeing Sheryl Sandberg (COO Facebook) on Jon Stewart’s show last night provided the final push.

This smart lady who pulls down a nifty $30 million a year has a new book out, “Lean In,” walloping the New York Times best-seller list (#1 in Non-Fiction). (Oh, yes, the photo below is a different kind of leaning, but I thought it would […]

8 11, 2012

Do I know what’s most important for your marketing?

2018-01-17T15:31:10-07:00November 8, 2012|Email Marketing, Facebook, Marketing, Online Marketing, Social Media, Twitter|

Karnak The MagnificentThat depends upon how closely my ideas resonate with you when you read my newsletter.

If you find the content to be exactly the information you need to make sound marketing decisions for your business, then I’m on track. On the other hand, if you find yourself shaking your head going, “I could never do that!” then you should probably tell me you need different content […]

6 10, 2012

Is a Picture Worth 1000 Words?

2018-01-17T15:31:10-07:00October 6, 2012|Branding, Email Marketing, Facebook, Marketing, Online Marketing, Pinterest, Social Media|

After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.

Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these words all by themselves. Putting your words into images gives […]

19 09, 2012

How to Be a Fly on the Wall of Your Competition

2018-01-17T15:31:10-07:00September 19, 2012|Business Success, Facebook, Opportunity, Social Media|

Oh, to be a fly on the wall at [fill-in-the-blank]! To be invisible at a client-vendor meeting. To be invisible at your in-laws! To be invisible in Donald Trump’s boardroom! (Oh, wait. We already get to see that one. “You’re fired!”)

One thing’s for sure: We’d all like to get a peek inside our competition’s boardroom (per se) without them knowing we were there, right? We’d […]

17 09, 2012

Should You Go Social Only?

2018-01-17T15:31:10-07:00September 17, 2012|Facebook, Marketing, Online Marketing, Social Media, Website Design|

Cover art for video: Abandon ShipThis article: Four Reasons to Jettison the Traditional Website and Go Social by Christian Briggs for Marketing Profs stopped me in my tracks (proverbially) yesterday. I had to check it out. Was someone actually advocating dumping your own paid-for, customized website in favor of only maintaining a presence on social sites like Facebook, Twitter and so on?

Oh! What he starts to […]

31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-07:00August 31, 2012|Advertising, Facebook, Marketing, Online Marketing, Opportunity, Promotions, Sales, Social Media|

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]