READ THIS! (Yeah, right…lol) It’s a common problem: You want folks to read your newsletters, white papers, your website pages, social media and blog posts. But you don’t have time yourself to read others’ material. Sound familiar? So how do you get folks to read what you have to say? Easy. Improve your writing’s readability. Become a better writer. (I see your eye roll!) Start with the Hemingway Editor. It will teach you what can be improved.
It’s been a wee bit busy here at Cornucopia Central these past few weeks. I saw the newsletters mounting up in my own inbox. I decided the very BEST ADVICE I could give my readers for the end of the year was: (drumroll, please!)
Relax! Let your brain rest before tackling the New Year round of setting new goals, creating new strategies and employing new tactics to achieve those goals.
“Engage!” was the command provided each week by Capt. Jean-Luc Picard in the Star Trek: The Next Generation series. So often intoned, it could be heard around water coolers everywhere back in the day.
Why? It spoke to hope. It was the promise of exploration, finding something new, our endless curiosity and a subtle message that we were along for the ride. Everyone loves adventure!
(If you weren’t or aren’t a Trekkie, this command was used as a replacement for […]
Here’s a minor detour from the usual newsletter content this week. A very big ‘thank you’ to you for reading this little missive. A very big ‘thank you’ to my lovely clients. I hope you have a fabulous Christmas and New Year’s. I’m very grateful to all my readers and customers. And you’ll find a little surprise at the end of this ditty. So be sure to scroll down to the end! ~ Marcia
“Make $1 Million in 10 Days!”
“Instantly Cures Baldness”
These promises in advertising have been around for …well… as long as there have been snake oil salesmen.
Most don’t buy into it. Of course, if you don’t know the claims an ad makes are too far fetched to be true, you might buy it in the hope it will solve your problem. Hence, the […]
Shhhhhhh! Don’t tell! I was wrong!
For years I was taught never to use a negative in writing copy about a product’s or service’s benefits. Writing that last sentence alone made my head spin. Words like don’t, never, not, negative, nothing and wrong were banished from my copywriting vocabulary.
What’s so bad about these words? (See? Bad is one of those negative words too!)
The Effects of Bad Words
Have you ever wished you could go around to each of your clients with a magic wand and Boom! You strike them on the head and suddenly they know each and every wonderful thing (read: benefit) about your product or service?
That’s how I felt yesterday morning.
I was one of two speakers for a seminar on Email Marketing Best Practices. The room was packed. We had a […]