I’ve recently been updating my website to add a new social media service page, fleshing out the FAQs page, and at long last, filling in some Resources for my clients and site visitors. Having had the content of these pages prepared in some partially complete form for many months, I came to the conclusion that it was better to […]
In Get Instant Content Ideas to Kickstart Your Twitter Account, I suggested a few simple tunes to help jumpstart your Twitter account. Often with a new tool it’s difficult to get the brain in gear to grasp all the possibilities it has to offer.
Since there are so many different topics and styles you could consider for promoting your expertise, business and products, here are more examples of the […]
Some of my clients and lots of my prospective clients tell me they’re intimidated about starting a Twitter account. (Okay, they don’t really say, “I’m intimidated.” I infer that from their tone of voice and gestures.)
What they mean is that they’ve seen a few tweets and the 140-character truncated language is daunting to them. Perhaps they felt the learning curve would be steep. I know I did.
The good news […]
If you’re completely new to Twitter, I’ll help you kick off your account so you get a good start. Here are my top 10 tips to help you get started on the right tweet. Note: these are just tips for getting your tweet wet! (Sorry, couldn’t resist the pun.) We’ll be doing blow-by-blow, this-is-what-it-looks-like a bit later:
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Like any new social media: Set priorities and the time you’re willing to spend […]
It’s said that at least half of all 500 million Twitter accounts are unused.
I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)
Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]
It’s a common complaint I hear from business owners: the deer-in-headlights effect when trying to post to their Facebook fan page.
Sure, it all sounds so easy! Find someone else’s interesting post and click “Share.” Done! Right? …
But what if my fans aren’t interested? Should I pick a different one? What about that picture over there? I like that one! Oh, what a great quote. I bet my fans […]
The first obstacle to overcome in Facebook fan-building is not falling into the Kevin Costner Syndrome trap. This is so named for those who mistakenly believe that once they’ve built their fan page, the fans will come. It doesn’t work that way.
Remember how the Blues Brothers did it long ago? They drove all around Chicago’s south side with an enormous speaker strapped to the roof of the Bluesmobile […]
Ready or not! Here Timeline comes!
Like the familiar children’s game, Facebook’s Timeline layout seeks you out and arrives on your fan page March 30th – whether you’re ready of not!
Like all great software out there, just as soon as you’ve gotten really comfortable using the features as they are now, they change them all.
Many businesses have already made the transition to the layout. (It’s optional until March 30th.) Curious how your page will look in […]
When I first started using Facebook a few years ago I felt like every last cell in my brain went dead each time I logged in. (I’m supposed to be a creative marketing person with lots of ideas, right? This wasn’t a good sign!) I struggled to get into the mindset. (And there really is one!)
You must develop and nurture […]
I get it! I’ve heard quite a bit recently from clients and colleagues about the inordinate time it takes to work the social media scene. I’m not denying it.
These are also the same folks who are desirous of growing their businesses.
Now I find this curious: If you want to grow your business and you’re provided with a tool to do so, then why […]