6 09, 2012

Why You Can’t Get 2 Different Buyers with 1 Ad

2018-01-17T15:31:11-08:00

2-for-1 Meat Sale at Raley's ad

Oh, my! We do love our “2 for 1” deals, don’t we?

Two meat products for the price of one.

(We know, of course, that the seller has priced it so they make slightly lower margins on two units even if they’ve worded it that they’re giving one item away. If they actually gave away every second unit of something, they’d go out of business!)

We […]

Why You Can’t Get 2 Different Buyers with 1 Ad2018-01-17T15:31:11-08:00
31 08, 2012

Getting an Edge Over the Competition

2018-01-17T15:31:11-08:00

Marketing Toolbox

With the long weekend looming right ahead, I know lots of folks will be unwinding this weekend. Sipping a glass of wine or a bottle of beer in the backyard, waiting for the burgers or a nice tritip to finish on the grill, many of us get extra enjoyment from the extra day away from office stress.

I am not the only one who’d like to capitalize on all […]

Getting an Edge Over the Competition2018-01-17T15:31:11-08:00
22 08, 2012

Make Your Marketing Garden Grow

2018-01-17T15:31:11-08:00

My New Garden and Deck in Sonoma
Cue Leonard Bernstein’s Make Our Garden Grow on YouTube while you read.

I’m a gardener.
It’s just like marketing.

The most successful gardening requires lots of things many occasional (or uninformed) gardeners don’t want to do. Double-digging. (I hate doing this, but I just did it for my new garden.) Amending soil with […]

Make Your Marketing Garden Grow2018-01-17T15:31:11-08:00
8 08, 2012

Making Your Case – A Case Study in Credibility

2018-01-17T15:31:11-08:00

Case Study Banner

“Do you have something you can leave with me?”

Inwardly you cringe when those words hit your ears.

You smile at your prospect trying to cover up your embarrassment without giving away your embarrassment at not having anything beyond your business card to give her. Your mind races to come up with an adequate excuse while you look at the office ceiling tiles clenching your teeth to stall for […]

Making Your Case – A Case Study in Credibility2018-01-17T15:31:11-08:00
8 08, 2012

12 TIPS for Creating Great Brochures

2018-01-17T15:31:11-08:00
R Cornucopia Image
Here are a dozen quick tips to ensure your product or services brochure has everything you need, everything your prospects want, and makes it a breeze to close the sale:
~ 1 ~
Determine your specific target market you aim to sell to with this brochure before any other considerations.
~ 2 ~
Create a plan to distribute your […]
12 TIPS for Creating Great Brochures2018-01-17T15:31:11-08:00
25 07, 2012

Using the 80/20 Marketing Rule to Vastly Increase Sales

2018-01-17T15:31:11-08:00

Best Customer, Your Products
This morning I opened my email to see this post from Seth Godin on the Circles of Marketing. My immediate impression was how it looked just like our solar planetary system with all the different types of best customers and fans nearest in orbit to the product (sun) and those with the least interest and fewest purchases (as far as we know) out […]

Using the 80/20 Marketing Rule to Vastly Increase Sales2018-01-17T15:31:11-08:00
2 05, 2012

10 Tips to Twitter Success for Beginners

2018-01-17T15:31:12-08:00

If you’re completely new to Twitter, I’ll help you kick off your account so you get a good start. Here are my top 10 tips to help you get started on the right tweet. Note: these are just tips for getting your tweet wet! (Sorry, couldn’t resist the pun.) We’ll be doing blow-by-blow, this-is-what-it-looks-like a bit later:

~ 1 ~

Like any new social media: Set priorities and the time you’re willing to spend […]

10 Tips to Twitter Success for Beginners2018-01-17T15:31:12-08:00
2 05, 2012

Before You Tweet: Getting Ready to Launch a New Media Channel

2018-01-17T15:31:12-08:00

Twitter on Cornucopia

It’s said that at least half of all 500 million Twitter accounts are unused.

I, myself, had an account for eons before I felt I could devote the appropriate attention to growing a follower base. (Of course, I wish I’d starter sooner, too!)

Back in the day b.d. (before digital), marketing campaigns and their accompanying advertisements were planned out well in advance of rollout. Research was conducted about appropriate […]

Before You Tweet: Getting Ready to Launch a New Media Channel2018-01-17T15:31:12-08:00
25 04, 2012

What’s Your Facebook Success Score?

2018-01-17T15:31:12-08:00

Facebook Success Quiz We’ve spent quite a bit of time these last few weeks, Friend, examining myriad methods and tools for optimizing your business fan page, attracting Likes and engagement and various weekly plans and strategies to make your page come to life and remain active. Have you been making progress?

If you’re still not certain where to start with fine tuning your Facebook […]

What’s Your Facebook Success Score?2018-01-17T15:31:12-08:00
18 04, 2012

Facebook Content: Curate and Create to Engage Fans

2018-01-17T15:31:13-08:00
Help! I don’t know what to post about!?!”

It’s a common complaint I hear from business owners: the deer-in-headlights effect when trying to post to their Facebook fan page.

Sure, it all sounds so easy! Find someone else’s interesting post and click “Share.” Done! Right? …

But what if my fans aren’t interested? Should I pick a different one? What about that picture over there? I like that one! Oh, what a great quote. I bet my fans […]

Facebook Content: Curate and Create to Engage Fans2018-01-17T15:31:13-08:00
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