After discussing all the many ways you can create a photo from text or informational content earlier this week, I received a few more queries about how to make them into photos and what other options would engage fans and customers in the images.
Just in case you missed it, or if you hadn’t noticed, photos gain more attention and engagement than just these words all by themselves. Putting your words into images gives them much greater impact. You can:
- Set a mood
- Reinforce your brand’s impression
- Convey valuable data
- Engage fan interest and participation
Here were some suggestions I offered on what type of text can easily transfer to images and gain greater impact in picture form:
Here’s an example: Note the contrast between simply typing “Success is going from failure to failure without a loss of enthusiasm. ~ Winston Churchill” in a Status Update box and presenting it with a bit of pizzazz:
Which one is more appealing to you?
Stretch Your Imagination!
Successful marketing is largely shifting toward gamification. Undoubtedly your products or services have numerous factoids, tips, instructions, features and more on which you could easily test your fans knowledge. (Go easy on them though. No one knows your features and benefits as well as you do! Keep it simple.)
Here are a few ways to engage fans and clients using images to present game/interest questions:
Here’s an example of one of the above I did for a client shown below. The question that I put in the Status Update box was: “Which 1 of these 4 characteristics is NOT true of Mathis Grenache?”
This format helps educate your fans and clients about your products in a fun way, making a much stronger impression on their memories with the visual presentation. (And, yes, I am looking for more Likes on the Mathis Facebook fan page. And the answer to the question is #2 – Mathis Grenache is NOT light in color, acidity or tannins.)
Keep Them Wanting to Come Back for More!
To build greater engagement online, you can add teasers, such as “Check back between 2 pm and 4 pm when I reveal the correct answer.” Or, make it an informal contest: “Winning entries will receive a free pumpkin from _____.” (NOTE: It’s illegal to giveaway free bottles of wine. And I strongly urge you to familiarize yourself with Facebook’s rules for contests and sweepstakes before endeavoring in this realm. Social Media Examiner has several great ideas in 9 Tips for Running Successful Facebook Contests.)
When you have limited availability of a product or service, be sure to mention it front and center to build desire (more shameless client plugging):
And just in case your fans and customers aren’t familiar with every last product you offer, simply make them a list of them(shameless self-plugging):
Just remember to limit pushing your own products and services to no more than 10% of your overall posts.
Was this article a bit easier to read than the usual short story I post? Most of the images posted here were created in PicMonkey.com. It’s free, easy-to-use and you can create your own images to post to your social media pages and websites.
There is one last thing you could do for me: