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Long but terrific New York Times article on where social media fits into marketing and advertising today. Can it sell? The writer ponders its ability to move merchandise and its value to society in Can Social Media Sell Soap?

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How important is ease of customer service to you? To your business? Check out these statistics on customer service and social media at Sprout Insights.

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Are you mindful of relationships with customers? (And creative in nurturing them?) If you thought the Sprout Insights story above was interesting, try this: Here’s L.L. Bean: The importance of relationships in CRM and social in CSR from Brian Solis’ blog. Is a great story, a worthy read and has a terrific short video.

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Wish Facebook was more attractive? Check out this designer’s beautiful vision for a redesigned Facebook from The Next Web.

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Did you ever stand in line for hours to ride the Pirates of the Caribbean? Me, too! The folks at Disney are about to unleash a whole new way for customers to use their parks this spring. In the New York Times’ At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales), take a look at how evolving technology can vastly improve the customer’s experience.

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If you missed this amongst the native ad mumbo jumbo main story, you may find these 5 Marketing Predictions for 2013 by Mashable to be quite interesting.

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Do you use your contact database on a regular basis to reach out to clients? How often do you clean up the records? If you can’t remember, you may want to Resolve to Have a Better Contact Database in 2013.

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Art fan? This creative artist crafts sculptures from old encyclopedias. Take a look at Design Taxi.

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If you’re an entrepreneur, hopefully you’re already doing what you love. But there’s always the possibility it isn’t what you love anymore. Or it’s not what you thought it would be. A great way to start the year: Seth Godin’s Doing what you love (but maybe you can’t get paid for it).

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In Four Types of Visual Content That Cut Through the Noise, Marketing Profs provides a short list of great tools to reach out to your prospects online. Which one(s) of these are best for your business?

About the Author:

Marcia Macomber
Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?

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From the hard questions to fun videos, here are a few quick reads (or views) worth your time to kick off the New Year.

Haven’t yet joined the social media bandwagon? Not sure if it’s right for your business? (Maybe it’s not!) Here are 20 (superb) questions to ask if you’re not sure social media is right for your business.

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On clarifying your ideas, goals and long-term vision: Chris Brogan recommends distilling them all down into 3 words for the whole year. Can you think of 3 words that represent all that?

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Interested in adding an element of gaming to your marketing mix? Here are some tips on what to incorporate to ensure your gaming tool is well-received.
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Are you thinking of creating a LinkedIn group to extend your content marketing reach and expertise? Here are 5 Tips for Effectively Managing a LinkedIn Group, a terrific post from Social Media Examiner with easy guideposts to steer you to success.
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Strategy time: Now you need to tell your brand story. What’s the best medium? Who do you tell it to? (Who will listen?) Perhaps the best place to start might be considering How to Tell Your Brand’s Story: Four Questions You Must Answer.
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Have you ever thought, “If only I could come up with one really good idea for a business?” Perhaps an idea has already presented itself to you. But if you missed the opportunity, you may feel all the good ideas are already taken. Not true. Check out How to Find New Business in Everyday Life from Entrepreneur Magazine for a fresh approach
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Do you use Google Play? I had no idea all the things you could do with this app. In Cookie Monster Falls Off Wagon Early in 2013 in Google’s New Year Spot, Ad Freak takes a hilarious look in this video at its features. Enjoy!
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One of the things I learned starting my own business was that it’s ALL about understanding my clients and prospects. If I don’t get their point of view, the relationship is doomed. In Industrialists vs. the rest of us, Seth Godin provides a crystal clear definition of two types of entrepreneurs – or maybe it’s really just one plus the rest.

About the Author:

Marcia Macomber
Bringing a cornucopia of services to her clients, Marcia provides graphic design, market strategy, social media, copywriting, website, video and many other services. Too impatient to wait for others to deliver the goods, Marcia prefers to usher projects from the twinkle in a client's eye to the finishing touches on a big stage. What are you dreaming you need to market your business?

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