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Wondering if Twitter is right for your business? (Or for you personally???) This cute infographic spells out the answer of ‘should you stay?’ or ‘should you go?’

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At The Marketing Spot, Jim Morris ruminates on the Failings of Faux Personalization. This is quite a well-written post, citing specific errors made by direct mail marketers that made him distrust the senders.
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A fine, short piece from The Marketing Spot, by Jay Ehret, about why branding is so important to your business. Brands help customers make choices. Otherwise all they see are ten similar businesses that do the same thing.
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Check out the interesting statistics on Word of Mouth Marketing. You’ll be surprised at how prevalent WOMM is in making sales.
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In Social Transmission, Emotion, and the Virality of Online Content, two professors at the Wharton School examine what specifically makes content go viral on the internet. Key findings which may help you when determining what tone to take in your writing: First, content must contain raised emotions. (No boring academic verbiage will do!) Second, positively charged emotional content travels more virally than negative content. (Watch out what you rant about!)
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Sonia Simone has another classic post on pushing yourself. More deliberate practice. More work outside your comfort zone. (How else are we to get better?) She’s go 5 Keys to Content Marketing Mastery.
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A great post over at Study Hacks on The Steve Martin Method: A Master Comedian’s Advice for Becoming Famous. As a big Martin fan, I loved his comments about what it takes, diligence and drive as well as intellectual effort.
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Continuing the theme of mastery, here is Robert Bruce’s take at Copyblogger on How to Master the Craft of Writing (which doesn’t have to be about writing. It could just as well be about mastering a musical instrument, being an auto mechanic, etc.)