Good Reads

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Ever watch an interview with an Olympic athlete? (Or any other fantabulous high achiever?) They are remarkably and singularly focused upon reaching their (very high) goals. So you say to yourself, “I want to be well-known from my exemplary skills too!” But a funny thing happens on the Road to Success. Maybe those Gold or Bronze medals aren’t coming in. Why not? Here’s an excellent article from Jack Canfield about Are You Playing to Win …or Not to Lose? Undoubtedly the reasons we don’t truly succeed with some goals are highly complex. This story does a great job of explaining the warning signs so you can do something about it!

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We all know that if we can get our prospects and customers tolove our products, they’ll buy it no matter what. It’s worked for Apple, right? Folks love their iPhones! …or do they? A recentNew York Times op-ed piece and Neuroscience Marketing take a look at what’s really going on in the buyer’s brain.
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Do you loathe putting together PowerPoint presentations when you have to? It’s rare when I put one together for a client that is truly spectacular. Most often they are assembled as glorified reports. But Seth Godin hit a nerve in this piece, discussing what he believesdoes and doesn’t belong in PowerPoint. Best of all, I loved his line, “Communication is the transfer of emotion.” That’s it in a nutshell. Our objective is to get the prospect to feel like we do about a product or service so she’ll buy it.
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Need a fresh take on what great customer service is all about? Take a look at a Q & A session Jay Ehret conducts atThe Marketing Spot on the 7 Customer Service Attitudes You Should Conduct. Wall Street could take a page from these ideas….
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One for the “I love it when they agree with my point of view” files: If you’ve been running any ads – online or in print – that haven’t been pulling their weight, maybe you’re trying to sell vegetables to piranhas. Some fish aren’t interested in the lightweight stuff. Here’s ashort post from Neuroscience Marketing on why emotional ads work like magic. Maybe it’s time to rethink your next ad campaign.
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We tend to use a lot of jargon that sanitizes our businesses. As entrepreneurs we can go to great lengths to sound like a bigger company, thinking it will garner us more business. In fact, this tactic may do the opposite: We end up being seen as homogeneous, with cookie cutter identities. As entrepreneurs we sometimes make the mistakes of hiding or masking our true identities instead of letting our individuality shine. Jay Ehret takes a look at how Marketing with a SOUL can make a difference in your business.
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Seth Godin writes and interesting post about doing favors. Since the dollar’s been squeezed to near extinction many business owners find the best way to kick start a relationship with a colleague or new client is by doing him or her a favor. Trouble is if you’re expecting it to be returned, you’ve done the favor for the wrong reason.
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In today’s newsletter I write a bit about charlatans promising first page results with SEO. It’s pie in the sky thinking. This infographic does a great job of explaining what Search Engine Optimization is and how it works. More specifically it sets out to explain why content is crucial for the best SEO.
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Do you write? More than to-do lists and thank you notes? Here’s an excellent post on redundant phrases to omit from your writing. There’s a lot of unnecessary verbiage out there!
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Do you blog? Are you a WordPress junkie? If so, you may want to take a look at how to replace 4 plug-ins with one (and why you would want to do that in the first place! (Funny thing, it’s all about SEO, too!)
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As we’re coming up on Halloween, this makes for a cute holiday post: 5 Monsters That Suck the Life Out of Your Blog Post. It’s full of mummies and zombies, vampires and witches that appear in bad blog posts from time to time.
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Do you like “Artisan” bread? “Artisan” cheese? The presumption is that the product manufactured is, well, hand-made – NOT mass-manufactured. Of course, over the last couple of decades everyone has jumped onto the “Artisan” bandwagon, proclaiming their product “Artisan.” But is it? Domino’s has decided to have fun with the word by introducing an “Artisan” pizza and simultaneously declare that they are not artisans. Huh? Nancy Friedman reviews this quirk in English language usage at Fritinancy.

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