Good Reads Image
Do you loathe sales? Assuming your answer is “yes,” is that because your version of “sales” is the pushy, used-car salesman style? Think again! Modern sales have evolved. Fill a need, provide a service. Be kind. Dan Pink’s podcast interview explains it for you all.
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I just love this very short post by Seth Godin! You think your product or service is better than the other guy’s? Great. You’ve got proof it’s better? So? Four reasons your version of better might not be enough.
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Did you know Amazon got into the social media game?
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Are you an Amazon fan? Also looking for a job (or know someone who is)? Creativity in motion is Phil Dub’s Amazon-esque resume. How to get hired quick!
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Short, succinct post of how to handle goofs. We all make ‘em. Here are effective techniques to mitigate the human gaffe.
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Getting ready to prep some landing pages on your site? Check out these well-designed landing pages to help you determine what’s right for your offering.
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So you’ve gotten a bunch of Likes on your business page. Now what?
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In 5 Creative Packaging Ideas to Delight Your Customers you’ll get useful tips to help your product succeed in a competitive marketplace. Do you agree with their ideas?
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Is marketing not-your-game? But you’ve gotta do it to grow your business, right? Here’s a great example of what it means to create and build lasting brand awareness step-by-step.
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Although this post is targeted to chambers of commerce, it’s really great for any business to find social tools that work for you in 10 Social Media Tools for Chambers of Commerce.
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In Roger Dooley’s How To Use Product Order To Increase Sales at NeuroMarketing, he takes a close look at presenting a group of products to a buyer.Will she always prefer the first one (and why)? Should you save the best for last? This is a worthy read if you ever have to offer choices (which is, well, all of us!)
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Adweek unveils a recap ofTarget Rolls Out Four More Amusingly Fashionable Grocery Ads. If you’ve not yet seen these commercials, they’re a stitch! How to make every day eggs or cake mix look astonishing. Great marketing!
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In What Are You Doing Outside the Norm to Engage Your Customers? Matt Snodgrass shows how thinking outside the usual box of tricks can be fun for prospects, customers and fans using gamification. Can you do something similar?
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The Great Social Customer Service Race: The results are astounding! So these big brands have zillions of fans and followers but don’t respond (many of them) to simple tweets. Bad form!  Fascinating but sad statistics in this infographic report.
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How to Create Killer eCommerce Product Pages  – a terrific infographic depicting all the best components of a successful product webpage. Also included are recent statistics on what features and offers are most successful at influencing purchasers to buy from that page.
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In Like is the New Link, Dave Kerpen posits that having a circle of social media friends is the most important way to ensure you can do business with good people. It’s an interesting post. What do you think?
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In their Timeline Best Practices Wall PostsBuddy Media has a terrific cheat sheet along with useful tips on what works on Facebook.
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Fabienne Frederickson inDelivering the Hard Truth Attracts Clients: 5 Questions to Help You Take a Stand forForbes always has great tips! And I must say I really try to live and do business by her standards. Not every prospect I meet with needs to do business with me. And if a prospect needs to be doing other things to promote their business that aren’t in my purview, I’m happy to recommend another provider.
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Are you a font junkie? Check out this visual feast in Typefacts:  Die besten Fonts 2012 (in German and English). I’ll be giving it repeat viewings to see if there are perfect finds for client projects!
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Smart marketing with a Where’s Waldo? approach in Photoshop to Colgate’s newest product: dental floss. These ads make the point perfectly.