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If you do any writing for your business, from headlines, blogs, Facebook posts, Tweets and so on, Amy Harrison’s post for Copyblogger, 3 Psychological Triggers that Can Move Your Audience from Indifference to Desire, is mandatory reading. Are you curious why? That’s the whole point! Every headline, subject line and 140 character tweet must be compelling and curious enough to make the busy reader stop to pay attention.
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Wish you could read faster? Better comprehension? Me too! Tim Ferriss provides specific instruction (that is rather detailed and fascinating) in Scientific Speed Reading: How to Read 300% Faster in 20 Minutes.
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I mentioned last week that I’d rewritten my post upwards of four times before settling on the tone and content. Georgina Laidlaw, at Copyblogger, provides The 10-Minute Technique to Becoming a More Productive Writer, which nails it on the head, making your efforts more streamlined. In short, Georgina focuses in on the one core issue that helps me out: How do you want the reader to feel after reading your piece?
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What happens when you put your heart and soul into writing the Great American Novel (or Non-Fiction Guide) and sell it to a publisher? You think, “Great! I’ll make a ton of money!” Only you find out later, your cut of proceeds is teeny-tiny AND you must pony-up for all marketing and PR. (Sigh.) Brian Clark suggests another way in Three Ways to Fund Your Online Startup Without Investors.
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Are you a wee bit grammatically challenged? You’re not alone! With so many homonyms (same
sounding words of different meaning) in the English language it’s no wonder folks get them confused. The folks at Copyblogger put together a terrific Infographic showing the most common grammatical mistakes. (If you have difficulty with the spelling differences perhaps this visual will be a better memory trigger.)
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Have you been diligently posting to your blog? Do you know you’ve got lurking readers out there, but they don’t comment? Here’s an excellent post: Get More Comments: Focus on the First Comment with tips on how to the feedback flowing.
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Need to hone your marketing message? Do you have a tagline? Done well, taglines can encapsulate a business’ mission in just a few words very succinctly. Read Nancy Friedman’s Building a Better Tagline, Part 1 (and Part 2) for a better understanding of how it’s done.
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It doesn’t get much better than 30 Dr. Seuss quotes that can change your life [infographic] for advice!
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Do you suffer from Akrasia? I learned this new word (to me) this week from the talented Nancy Friedman’s blog Fritinancy. Akrasia is “a lack of command over oneself; a weakness of will. Akrasia encompasses  procrastination, lack of self-control, lack of follow-through, and any kind of addictive behavior.”  Well, to help you not get stuck in akrasia, buzz on over to Beeminder, an online service that puts the bee in your bonnet to stick to your goals and work towards them on a long (or short) term basis. For example, besides the obvious goals (lose 20 lbs., exercise daily, etc.) use it for your business goals. Some examples were to ‘blog 2x monthly’ or post to Facebook daily. But if you’re gearing up for a big product launch, why not use it to get you there? Or if you’re opening a new branch or storefront, use it to track progress. It’s full of nifty graphs to chart progress. Take a look.
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If you do any writing, press releases for your business, blog entries and even updates to Facebook, you should brush up on the rules of quotation. Ben Yagoda has written a fabulous primer (reminder!) on the basics of quotation, including proper punctuation.
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Have you heard me urge you to review your Google Analytics? Did you take a look and wonder what it all meant? Well, here’s a great primer with video clips from the folks at Google in Reaching Your Goals with Analytics: Webinar follow-up. P.S. This page provides a link to many Beginner Topics to better understand how your website is performing. Get the most $ for your buck by looking for areas of improvement!
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If you are an email marketer, user of Facebook or Twitter, here is a valuable source for ensuring your content gets opened, read, appreciated and shared with others: 7 Headline Writing Links That Will Revolutionize Your Content Marketing.
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In What’s Your Definition of Marketing?  at Marketing Wizdom they map out the difference between advertising today for a sale tomorrow (one definition of marketing) and everything you do to identify, attract, get and keep your customers. Tooting my horn for me, the folks at Marketing Wizdom hit the nail on the head.
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Are you a fan of tech? A fan of TED or TEDx? You may enjoy these 10 Inspiring Quotes From Our Favorite TEDTalks.
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Dreaming of more customer reviews on your website? Yelp? Google Places page? Here are some great tips on how to Accumulate Awesome Online Reviews from Hubspot.