Good Reads

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Even if you’ve no plans to become an author Brian Clark’s post, Why the 21st Century Author is an Internet Entrepreneur, on Entreproducer is an eye-opener about the many new opportunities in business using the internet.
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Have you been hearing a lot of buzz about Pinterest? Here’s the perfect introduction: Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]. (And if you find yourself going “WTF?!” check out Michael Martine’s overview of Pinterest at Remarkablogger’s in his video: WTF us Pinterest?
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Are you looking to draw more traffic via search engine optimization (SEO)? Then you’ll need to do some keyword research and optimization for each page on your site. From Copyblogger: How to Create Smarter Content Using Semantic Keyword Research. This is a great primer!
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Is your website without an adequate About page? I know some of my clients loathe to include this essential web page because they’re uncomfortable talking about themselves. But not including this page is a huge detriment to attracting new fans and clients. Sonia Simone hits the nail on the head (and offers great suggestions) in Are You Making These 7 Mistakes in Your About Page?
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Seth Godin makes an important point in Too far from the center? His observation is that the day has passed when you had to be ‘where the action was’ in order to be successful. Now we’ve but to use the internet to our advantage to reach ‘the action.’
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Are you using a marketing plan? If not, read Carolyn Frith’s short piece, How a Marketing Plans Helps Maximize Returns for Every Dollar Spent, for a quick primer on how a basic plan can save you money.
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Looking for creative and inspirational promotion ideas for your business on social media? Look no further than Mashable’s 5 Clever Social Media Campaigns To Learn From! They highlight several great ideas to generate engagement, buzz and goodwill.
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Facebook has big changes in store for business pages. To start, Walls will become Timelines. But there are numerous other enhancements from Milestones to apps and changes to fangating. Read more in Social Media Examiner’s 7 New Facebook Changes Impacting Businesses.
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Continuing with the theme of sevens, if you’re looking to fine tune your message or communicate more clearly to you client base, check out Design Damage’s 7 Ways To Elevate The Perceived Value Of Your Content.
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Famous blogger and marketer Seth Godin wrote this week that he violated 7 of these 12 Things That Will Kill Your Blog Post Every Time from Neil Patel at SEOMOZ. Now this is somewhat amusing since Seth has an enormous following of readers. But I introduce this piece to you because I thought it was very well-written and provided me with a list of tasks I need to go back and reapply to my own work. This is a terrific primer if you’re just starting out in blogging or need a refresher to sharpen your skills.
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Are your customers millennial in makeup? If I’ve already lost you, you may wish to check out this well-researched piece by Brian Solis: Meet Generation C: The Connected Customer. If I’ve not yet convinced you to board the Good Ship Social Media, perhaps Mr. Solis can. Wait until you see the stats on upcoming generation’s use of social media (or anything remotely digital).
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While Facebook fan pages (business pages) are undergoing a dramatic transformation this month, this year old post from All Facebook still holds true: The 7 Biggest Fan Page Marketing Mistakes.
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Are you an art fan? An abstract art and photography fan? Check out these 31 Amazing Abstract Images curated by Darren Rowse at ProBlogger.
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From Copyblogger: the quintessential Pinterest article with 56 Ways to Market Your Business on Pinterest. Whether or not you’re an experienced user or a newbie, this article has more ideas than you can shake a pin at!

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