In Put Your Customer on Your Product, Roger Dooley at NeuroMarketing takes a look at what happened when Coke began putting customers’ names on their Coke Cans. Is there a twinge of ego-stroking when you personalize your brand message, Friend?
Take a look at these 18 Clever Logos that use negative space in very clever ways. (These are the kinds of designs that always make me go, “Why didn’t I design that?!”) And here are a bunch more logos that are pretty clever too.
While the commentary is from a winery, it could be from any business (and the advice applies to any business): It’s about the engagement with customers – not the social media tool(s) you use to do it. If you’re not so good at customer service, the tool(s) you use don’t really matter. You need to brush up your service skills. True, social media is only part of it.
Facebook is about to launch new Premium Ads. If you’d like a bit of an introduction, this is the perfect post for you to look over! And don’t forget: Timeline has now been launched for business pages as well. Check Hubspot’s The Complete Guide to Setting Up the New Facebook Page Design for tips on how to best make use of the new layout and tools.
Design matters. Great design keeps your attention where it belongs. It guides you to the right message. It tells you where to go. This particular article is all about website design, but the principles apply everywhere. Great post!
In How to Get More Clicks on Twitter, Dan Zarrella’s infographic spells out clearly what techniques do and don’t work on Twitter. To increase your presence or clicks on this medium, he provides a great analysis of what’s successful in the twittersphere.
Do you ever get distracted by shiny objects? Here in Marketing World they’re known as Random Acts of Marketing. No planning, no strategy, no budget, no measurability, and usually result in no results–All around disasters that suck the time, money and attention away from your truly important, well-planned out marketing. Pam Moore sums it up nicely in 15 Reasons Random Acts of Marketing and Social Media Don’t Work.