Can you ignore social media in your business? Do you know whether or not your customers are praising or complaining about your brand? Kyle Lacy’s posits 5 Problems Generated by Customers Social Media Complaints and the Solutions.
An interesting side effect of digital marketing is that if a company promises something it can’t deliver in its marketing message, the public will hear about it much faster due to these new communication channels and distribution moving more messages in both directions. What does that mean for the marketer? Martin Lindstrom thinks this meansethical standards in brandingmust be very high as there’s nowhere to hide.